The action included six Multikino cinemas – Bydgoszcz, Wrocław Pasaż, Poznań Malta, Poznań Stary Browar, Warszawa Targówek and Złote Tarasy. On the occasion of premieres of films for children, incl. “Kung Fu Panda 2”, “Cars 2” or “Winnie the Pooh”, advertising spots showing a funny, joyful Wolf Frucia were displayed. Advertising stands were located in the main hall of cinemas, where little fans of “Frucia” could meet their favorite. The campaign was supported by tastings carried out in cinemas. The campaign was supported by PR activities.