Frucio desserts are seven fruit flavors. They are produced on the basis of fresh, selected apple fruit, they do not contain artificial colors, flavors and preservatives. “Frucio” is enriched with vitamin C, it is a gluten-free and low-calorie product. It is a healthy alternative to high-calorie snacks such as bars or cookies.
The aim of the “Frucio w Multikino” campaign is to increase brand recognition in target groups and to persuade potential consumers to try the delicacy and to encourage them to buy a healthy and delicious mousse on a regular basis.
Production of an advertising spot that creates positive emotions among young recipients. The 20-second long term is designed to build an image of a brand that is memorable for children, parents, but also distributors and traders.
The action included six Multikino cinemas – Bydgoszcz, Wrocław Pasaż, Poznań Malta, Poznań Stary Browar, Warszawa Targówek and Złote Tarasy. On the occasion of premieres of films for children, incl. “Kung Fu Panda 2”, “Cars 2” or “Winnie the Pooh”, advertising spots showing a funny, joyful Wolf Frucia were displayed. Advertising stands were located in the main hall of cinemas, where little fans of “Frucia” could meet their favorite. The campaign was supported by tastings carried out in cinemas. The campaign was supported by PR activities.
